Bernardin – Reizel Franz

Bernardin has been Canada's trusted leader in mason jars, home canning products, custom creations, recipes and how to's for over 100 years.

ROLE

Web Design, Front-end Web Development
ideaLEVER Client

VIEW SITE

Project Vision

Be the go-to resource/community for all things Mason jars: Users to visit the site for inspiration, conversation, how-tos, recipes, FAQs, where to buy resources.

Project Goals

Bernardin needs a digital presence to reflect its market-leading position and updated look and to continue to grow the category with tips, ideas, and inspiration for mason jars. They should be the go-to resource for how-to tutorials, recipes, and alternative uses of jars for drinking, crafting, gifting, and home décor.

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Target Audience

Core Canner: Confident in the kitchen and conscious about eating healthy foods, often from her garden. She is resourceful and savvy – always looking for ways to reuse items and apply her own twist on a project. She takes pride in lending a hand and helping a friend. More traditional profile - older, mostly Caucasian and live in rural areas. Heavy buyers represent 16.8% of buyers but over 50% of volume – (this is a US metric).